Marketing Day: December 3, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 2012 Social Media Report: Users Spending 58% More Time On Social Media, Social App Usage More Than Doubles In today’s 2012 Social Media Report from Nielsen, one thing was clear — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- 2012 Social Media Report: Users Spending 58% More Time On Social Media, Social App Usage More Than Doubles
In today’s 2012 Social Media Report from Nielsen, one thing was clear — social media usage shows no signs of slowing down. The biggest boon to the continued growth has undoubtedly been smartphones and mobile apps. In July of 2012, users averaged 88.48 minutes, a number that jumped 58% to 121.18 minutes in July of 2012. While […]
- Click-Only Attribution & The Death Of Common Sense
Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion to the last advertising vendor to put an impression in front of a user before that user returns to a website and converts. This methodology […]
- BufferBox Part Of Google Effort To Own Commerce Value Chain “End-To-End”
What exactly is Google doing with BufferBox? On Friday we found out that Google had acquired one of its own Google Ventures investments; however the acquisition price for the Ontario-Canada based startup wasn’t disclosed. It couldn’t have been that much given that the company was at a relatively early stage and only operating in the […]
- 9 Social Media Elements Worth Personalizing
Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or the smiley face your friendly waitress draws on your receipt; little things can make a big difference. The same is true in social media as well. The more that social media […]
- Last Call: Attend Marketing Land’s Social Media Conference this Wednesday in Las Vegas
Time is running out! Marketing Land’s SMX Social Media Marketing is this Wednesday and Thursday in Las Vegas. Register now! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs Danny Sullivan […]
- Yahoo To Appeal $2.7B Judgment In Mexican Yellow Pages Contract Lawsuit
Yahoo is planning to appeal a $2.7 billion judgment against it in a lawsuit over a yellow pages listings service in Mexico. The company announced the judgment and its plan to appeal in a short news release this afternoon. Details about the case are vague. Yahoo’s statement says that a company called Worldwide Directories S.A. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Mobile Search Beyond Google: In App Search Tools
- 90% Of Google Webmaster Messages Are Regarding Black Hat Issues
- Making The Case For Adding Deep Content To Large E-Commerce Sites
- 7 Tips To Avoid High Bounce Rates On Landing Pages
- Should You Count Ratings Out In Google Local Rankings?
- Last Call: Attend Search Engine Land’s Social Media Conference this Wednesday in Las Vegas
- When Google News Fails, Here’s How To Fix It
- Yahoo 2012: The Top TV, Movie, Songs & Singer Searches
- Yahoo 2012: Top Health, Food & Diet Related Searches
- Yahoo 2012: Top Sports Related Searches
- Yahoo 2012: Top Celebrity Related Searches
- 2012 Yahoo Year In Review: Over 500 Top Searches In 50+ Categories
Online Marketing News From Around The Web:
Blogs & Blogging
- Add Affiliate Marketing to Your Blogging Arsenal, www.revenews.com
- Bloggers that turned into multi-millionaires, www.news.com.au
- How To Manually Install A WordPress Blog On Your Own Domain, www.wpromote.com
- Tumblr Inundated With Sea of Malicious Spam; GNAA Claims Responsibility, betabeat.com
- What’s the ROI of Corporate Blogging?, www.toprankblog.com
Business Issues
- Facebook given 72 hours to remove paedophile monitoring page, www.bbc.co.uk
- Alibaba reaches 1 trillion RMB ($157B) in sales to become biggest e-commerce company in the world, VentureBeat
- AOL Marketing Chief Jolie Hunt to Depart, Wall Street Journal
- Experian Marketing Services Appoints a General Manager, Internet Retailer
- Facebook Users Have 7 Days Starting Now To Vote On Clarified Policy Changes And If They’ll Keep Voting, TechCrunch
- This Book Could Cost Yahoo $2.7 Billion, Business Insider
Content Marketing
- 12 Attributes of a Successful Content Curation Strategy, Heidi Cohen
- Content marketing for human action, econsultancy.com
Conversion Optimization
- A Practical Marketers Guide to Writing for Conversion, unbounce.com
- How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model), conversionxl.com
Copywriting, Design & Usability
- Building a bridge between marketing and usability, www.userfocus.co.uk
Display & Contextual Advertising
- Custom Audiences using Facebook’s Power Editor, www.stateofsearch.com
Domaining
- Go Daddy Auctions sells 32,151 domains in November, domainnamewire.com
Email Marketing
- Comment: The five stages of winter email marketing, www.retailgazette.co.uk
General Internet Marketing
- Dollar Shave Club: The Unboxing Experience is F***ING GREAT, www.jonathoncolman.org
- Is Your Brand Great At Digital Marketing? A Diagnostic Framework., www.kaushik.net
Mobile/Local Marketing
- Mobile Accelerates the Fast Food Experience, eMarketer
Other Items
- Most Americans OK With Ad-Supported Internet Content, www.marketingcharts.com
- Firefox Gets Social with Facebook, blog.mozilla.org
- Instant messaging: Yahoo cutting ties to Microsoft, www.geekwire.com
- News Corp to close iPad newspaper The Daily, www.guardian.co.uk
Social Media
- 10 of the best social media campaigns from 2012, econsultancy.com
- 100+ Social Media and Content Marketing Predictions for 2013, contentmarketinginstitute.com
- 5 ways to convince clients to be ethical on Wikipedia, socialfresh.com
- Social Media Marketing Can Get Out of Sync with Consumers, eMarketer
- The Skinny on Pinterest Secret Boards: Leveraging Pins For Business Wins!, AIM Clear Blog
- Tweetro+ Windows 8 app released for $9.99, www.neowin.net
- Welcome, Pope Benedict XVI, Official Twitter Blog
- Why retailers need to wake up to the power of social media, smartblogs.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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