Marketing Day: December 22, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Triples Its Spending To Keep Default Search Spot In Firefox How important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Triples Its Spending To Keep Default Search Spot In Firefox
How important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal than it did in 2010. AllThingsD is reporting that Google’s new deal with Mozilla is costing a cool $300 million per year. That’s about triple what […]
- Here Are The Top Mobile Call Spammers Of 2011
One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US […]
- Pinterest, The Most Improved Social Site Of 2011?
While it’s clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011. Some social sites fizzed out in 2011, but Google+, Tumblr and others saw great growth this year. One of the most surprising successes has been Pinterest, the online pinboard that makes social sharing simple. A […]
- Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In Display
A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends. Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world’s online population, social […]
- Marketers Reveal Their Favorite Mobile Apps To Inspire Your Strategy In 2012
Without a doubt, developing or improving mobile marketing strategies in 2012 is likely occupying a lot of real estate on the product roadmaps of many brand managers. For those marketers whose top priority in 2012 is creating and maintaining mobile apps to support their marketing activities, figuring out the functional requirements and features to make […]
- 77 Of Top 100 Brands Now Have Google+ Pages
The biggest brands in the world are adopting Google+ at a quick rate, to the point that Google+ pages are beginning to close the gap with Facebook pages. But with Facebook pages having been around much longer, brands still have exponentially more fans there than they have followers on Google+. According to BrightEdge’s December SocialShare […]
- Typosquatters Target Apple, Google & Facebook More Than Twitter, Microsoft
Apple, Google and Facebook are preferred targets of domain typosquatters more so than competitors like Twitter and Microsoft. That’s according to a new study from internet security company Sophos, which also found that there’s not as much danger in typosquatted domains as you might think — just a lot of URLs using Google to make […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- For “Define An English Person,” Google Suggests The C-Word
- Blekko Expands: Bigger Index, More Slashtags & New Design
- The Most Popular SEO Posts Of 2011
- Hitwise: “Facebook” Was 4 Of Top 10 Search Queries In 2011
- Google News Brings Back Search The Web Option
- Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy
- Yelping In The Beemer: Review Site Inks Deal With BMW
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Sessions Affiliate Managers Must Attend at Affiliate Summit West 2012, www.amnavigator.com
- First Time at Affiliate Summit? Here’s how to get the most out of the opportunity., fanaticsaffiliates.com
Blogs & Blogging
- 7 Reasons Having a Twitter Feed in Your Sidebar is a Really Dumb Idea, www.thesaleslion.com
- 7 Reasons to Rethink Your Blogging Strategy: New Research, www.socialmediaexaminer.com
Business Issues
- Germany Privacy Agency OK With Google Facial Recognition, blogs.investors.com
- Aol Shareholders Freak Out Over Exec Departures — As They Should, TechCrunch
- Days Numbered for AOL Patch?, www.screenwerk.com
- MySpace to Shutter Japan Office in 2012, thenextweb.com
- Twitter, Edelman End Short Relationship, Ad Age
Content Marketing
- Content Marketing Cannot be Separated from Social Media, news.contentmarketinginstitute.com
- Top 15 Content Marketing Predictions for 2012, blog.junta42.com
Conversion Optimization
- How Non-Techies Can Succeed With Landing Page Testing, blog.hubspot.com
Copywriting, Design & Usability
- 10 hottest SEO copywriting posts of 2011, www.seocopywriting.com
- Spending Too Much on Web Design? You Might Be, smallbiztechnology.com
Display & Contextual Advertising
- Facebook Educating Users About Ads, Inside Facebook
- Is Spending Money on Social Media Ads Worth It?, smallbiztechnology.com
Domaining
- 5 With… Josh Pelissero, www.elliotsblog.com
Internet Marketing Industry
- Data: Composition of a Corporate Social Media Team, www.web-strategist.com
Mobile Marketing
- 4 Rookie Mobile Marketing Mistakes to Avoid, smallbiztrends.com
- Incorporating Google AdMob ads into a Table View in iOS, googleadsdeveloper.blogspot.com
Other Items
- Why People Adopt Or Wait For New Technology, www.uie.com
Reputation Management
- Let Me Show You How Online Reputation Really Works, Mr. New Orleans Computer Repair Guy!, level343.com
- So where can the industry turn to for a dose of Fake Review Optimisation? Many places, www.tnooz.com
Search Marketing
- 8 Tutorials for SEO Beginners, www.practicalecommerce.com
- Heroview: PPC for SMBs, www.ppchero.com
- The 2011 SEM Wish List, www.webranking.com
Social Media
- 3 Quick and Easy Ways to Check the Main Social Metrics, www.distilled.net
- ComScore: Google+ Grows Worldwide Users From 65 Million In October To 67 Million In November, TechCrunch
- Enterprise Social Media Strategy – How to Get in the Habit of Social Media Engagement, www.hugoguzman.com
- Facebook Insights may soon reveal your unreachable fans, wisemetrics.com
- Hate social media? Let me help you, www.theglobeandmail.com
- Public Status Updates Plunged 93% Since Facebook Moved Privacy Controls Inline, www.allfacebook.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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