Marketing Day: December 1, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: “Self-Serve” Twitter Advertising Released To A Select Group Of Advertisers Today Twitter quietly released a self-serve ad platform to a small group of advertisers. Previously either a direct sales team (larger […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- “Self-Serve” Twitter Advertising Released To A Select Group Of Advertisers
Today Twitter quietly released a self-serve ad platform to a small group of advertisers. Previously either a direct sales team (larger accounts) or inside sales team (smaller accounts) were required to advertise on any of their products. Current Twitter ads include Promoted Accounts, Promoted Tweets and Promoted Trends. This service is a long-time coming for Twitter as they […]
- Seeing Long-Form Post Success On Google+, Facebook Raises Character Limit By 1100%
The Google+ vs Facebook competition keeps getting fiercer. Yesterday Facebook announced that the post character limit would increase by 1100% to more than 60,000 characters. Why “more than” 60,000 you may ask? Facebook software engineer Bob Baldwin explains: I set the exact limit to something nerdy. Facebook … Face Boo K … hex(FACE) – K … […]
- Publishers Seeing Early Success With Facebook Open Graph Integration
A little over two months ago at f8, Mark Zuckerburg announced new Open Graph features that were created to make reading article more social. Some early adoption and usage results from the initial media partners are in. Facebook reports that the results are encouraging for both existing websites and Facebook apps. Here are some quick […]
- Google’s Chrome Passes Firefox to Become Top IE Rival
Microsoft’s Internet Explorer browser is still the most popular in the world, but a new number two has emerged: Google Chrome. According to StatCounter, Chrome now commands a fraction of a percentage point more share than Firefox on a global basis. In the US however, Firefox is still ahead of Chrome: 20 percent to 17.3 […]
- IAB And PwC: U.S. Internet Advertising Revenues Up 22% In Q3
U.S. Internet ad revenues in the third quarter grew 22% over the same period in 2010, rising to $7.88 billion, according to the latest report by the Interactive Advertising Bureau (IAB) and PriceWaterhouse Coopers (PwC). The figures even showed a 2.7% rise over the second quarter of 2011, which was itself a record-setting period, according […]
- Tech Marketers Adopting Social Media Faster Than Mobile Marketing, Study Says
Social media marketing is being used by tech marketers at a much higher rate than mobile marketing, according to a new study from IDG Research Services. But though it’s behind, mobile marketing is trending in the same way that social media has already, the survey suggests. Social media adoption overall is at a whopping 95% […]
- Infographic: What Twitter Users Shared On Black Friday & Cyber Monday
Yes, buzz about Black Friday and Cyber Monday was higher than ever. But people was shared via Twitter on Black Friday differed from Cyber Monday. Friday was about pictures, news and deals. Monday was about deals, especially deals at Amazon, then news. The people at NM Incite have prepared some charts that cover this sharing. […]
- Doodles On Demand: Get Special Google Logos On Clothes, Stamps — Even Skateboards!
Google’s known for its special logos — called Doodles – for holidays and famous anniversaries. Now Google offers a way to get them printed on everything from t-shirts to mugs and more. I stumbled across the Doodles On Demand site yesterday. It seemed new, and Google confirmed that it is. The company told me it went up […]
- Testing 1, 2, 3…The Marketing Land Beta Site Is Live
Welcome to the Marketing Land beta! We’re excited to get going with our new site. Here’s what to expect during our beta test period and beyond that, when we launch formally on December 11. Marketing Land is being produced by the same team behind Search Engine Land. Whereas Search Engine Land focuses on news and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google: Parked Domains, Scraper Sites Targeted Among New Search Changes
- AOL In 2011: Charlie Sheen #Winning Over Other Celebrities
- For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar
- Infographic: NYC & LA Tops For SEO Jobs & Salaries By Specialty
- Last Call – SMX Social Media Marketing Starts Monday in Scottsdale, AZ
- Domain Seizures, De-Indexing And Censorship: Nevada Judge Dramatically Exceeds Limits Of His Authority
- Social-Local-Mobile Tactics Drive Retail Success
- Do As I Say, Not As I Do: A Look At Search Engines & SEO Best Practices
Online Marketing News From Around The Web:
Affiliate Marketing
- Data Mining: The Ultimate Guide to Niche Analysis, www.viperchill.com
- Google’s highly profitable secret war against small businesses and jobs, www.zdnet.com
- The Importance of cookie hierarchies, econsultancy.com
Analytics
- 10 New Google Analytics Features You Need to Start Using, mashable.com
- Announcing YouTube Analytics – the next generation in Insight, youtube-global.blogspot.com
- The Problem with Perfect Data in Web Analytics, www.roilabs.com
Blogs & Blogging
- 5 Tips on How to Increase Your Blog Comments, socialmediatoday.com
- The art of writing the perfect blogger pitch, www.biznology.com
Business Issues
- Salesforce Builds A SocialHub Around Its $326 Million Radian6, www.fastcompany.com
- Awe.sm Helps Developers Track All The Key Details In Social Sharing, Raises Cool $4 Million, TechCrunch
- Daisley quits Google for Twitter sales role, www.campaignlive.co.uk
- Ex-Twitter engineer Mike Abbott joins Kleiner Perkins, finance.fortune.cnn.com
- How Twitter Makes Money On Sponsored Tweets, www.businessinsider.com
- Twitter Launches Self-Serve Ad Platform With Small Group, adage.com
Conversion Optimization
- How Images Can Boost Your Conversion Rate, conversionxl.com
- The Consumer Decision Journey Replaces the Traditional Funnel, www.revenews.com
Copywriting, Design & Usability
- The Perfect Paragraph, uxdesign.smashingmagazine.com
- 30+ Valuable Chrome Extension For Web Designers & Developers, www.lava360.com
- 6 Questions You Should Ask Yourself When Choosing Fonts, tympanus.net
- Another Case for Using Top Aligned Form Labels, uxmovement.com
- What I learned about you through 5 redesigns, www.quicksprout.com
Display & Contextual Advertising
- Video Ad Are Increasing and So Are the Views, Marketing Pilgrim
Domaining
- Interesting UDRP for NdamukongSuh.com, www.elliotsblog.com
Email Marketing
- 5 Reasons Your Business Needs an Email Newsletter, raxadesign.publishpath.com
- Email Marketing: Anti-newsletter strategy nurtures $1.5 million in leads in 4 months at Citrix, www.marketingsherpa.com
- Post-Order Email Most Popular for Personalization, www.marketingcharts.com
- Social Email Inspiration, www.smartinsights.com
Mobile Marketing
- Google is in a Beta for Mobile Circular Ads, www.marketingvox.com
- LivingSocial ‘McDeal’ Could Be Its Biggest, www.screenwerk.com
- M-Commerce Sales Shoot Up as More Consumers Buy via Mobile, www.emarketer.com
- Students Don’t Care About QR Codes [Infographic], www.geekosystem.com
- Vending Machine Operators Tap Google Wallet for Easy Payments, allthingsd.com
Other Items
- Member Lifetime Value, www.feverbee.com
- A survival guide for the era of Digital Darwinism, wallblog.co.uk
Reputation Management
- 15 Statistics on Consumer Reviews and Ratings, www.brandmechanics.ca
- Dentist charges patient for negative Yelp reviews, suit says, CNET News
Search Marketing
- Testing the Untestable: An SEO Title Tag Experiment, www.getelastic.com
- Tips on How to Spread your PPC Budget across Multiple Engines., www.acquisio.com
- Search quality highlights: new monthly series on algorithm changes, insidesearch.blogspot.com
Social Media
- Breaking All Of Twitter’s Rules, www.twistimage.com
- 5 Ways to Prime the Social Pump, www.seomoz.org
- Advertising on Linked In, www.ppchero.com
- Google+ Hangouts Are Now Free Conference Calls, Too, Read/Write Web
- Google: Whatever Numbers You’ve Heard About Google+, They’re Way Low, www.businessinsider.com
- How Google will be bringing Google+ to more Google web apps (video), VentureBeat
- Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook, techcrunch.com
- Who’s Using Google +? [Infographic], www.flowtown.com
- Why Social Media Has Ruined Your Advantage, www.convinceandconvert.com
- Why Your Business Should Be on Google+, www.briansolis.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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