Marketing Day: August 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage Brands have found some pretty interesting places and ways to promote their social channels over the years, like NBA courts and […]

on August 16, 2013 at 4:03 pm | Reading time: 4 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage
    Brands have found some pretty interesting places and ways to promote their social channels over the years, like NBA courts and football end zones, or the Space Needle roof and side of a zeppelin. Now, Irish airline Aer Lingus is joining the movement with the launch of its “social jet.” Ooops, sorry. They’re calling it […]
  • New Data Insights On Pinterest’s Potential
    Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I’ve excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing. After studying the performance […]
  • EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors
    The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead. Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company began […]
  • The Google vs. MSFT YouTube App Spat Has Officially Erupted
    After simmering for the past couple months, the spat between Microsoft and Google over the YouTube app that’s available for Windows Phone has now erupted. That’s thank to a scathing blog post this afternoon from Microsoft VP and Deputy General Counsel David Howard that questions Google’s commitment to openness and accuses Google of making Microsoft […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Ecommerce

Email Marketing

Mobile/Local Marketing

Social Media

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.