MarTech » Marketing management » Marketing Day: August 16, 2013

Marketing Day: August 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage Brands have found some pretty interesting places and ways to promote their social channels over the years, like NBA courts and […]

Matt McGee on August 16, 2013 at 4:03 pm | Reading time: 4 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage
Brands have found some pretty interesting places and ways to promote their social channels over the years, like NBA courts and football end zones, or the Space Needle roof and side of a zeppelin. Now, Irish airline Aer Lingus is joining the movement with the launch of its “social jet.” Ooops, sorry. They’re calling it […]
New Data Insights On Pinterest’s Potential
Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I’ve excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing. After studying the performance […]
EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors
The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead. Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company began […]
The Google vs. MSFT YouTube App Spat Has Officially Erupted
After simmering for the past couple months, the spat between Microsoft and Google over the YouTube app that’s available for Windows Phone has now erupted. That’s thank to a scathing blog post this afternoon from Microsoft VP and Deputy General Counsel David Howard that questions Google’s commitment to openness and accuses Google of making Microsoft […]