Marketing Day: August 15, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: President Obama & The New York Times: Big Winners In Klout’s New Scoring System Is Barack Obama the most influential person on earth? What about The New York Times — is […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- President Obama & The New York Times: Big Winners In Klout’s New Scoring System
Is Barack Obama the most influential person on earth? What about The New York Times — is it the most influential brand in the world? I’m not going to debate those questions one way or another, but President Obama and the Times are the two big winners after Klout changed its influence-scoring algorithm this week. […]
- Pinterest (Finally) Gets Serious About Mobile With New iOS, Android Apps
Pinterest has become one of social media’s big boys over the past year with its surge in traffic (and the attendant growing pains) and big funding rounds, but it hasn’t had a mobile experience to complement or even aid in that growth. It does now. During its first summer party last night in San Francisco, […]
- Explicit And Implicit Email Preferences
Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet marketers know the fewer the questions asked, the more likely the customer is to opt-in. It’s a balancing act, though, because marketers also know that the more demographic data they can collect at that […]
- Twitter Analytics Company Followerwonk Acquired By SEOmoz
Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: “in the low 7 figures (between 1mm and 4mm) […]
- Page Post Ads Now Being Shown To All (Not Just Fans) In Facebook News Feed
Last December, Facebook began testing page post ads which would display ads directly in users news feeds. The posts look very organic, with the only discerning factor being a “sponsored” link in the corner. These ads would only be available to those users who were fans (liked a page), or friends of fans … until today. InsideFacebook […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Says It Has A Million Public Transit Schedules, Adds Transit Features In Android Maps
- Microsoft Revamps AdCenter For Agency Relationships
- Search Convergence In SF: Matt Cutts, Danny Sullivan, Mike Grehan & Brett Tabke
- Say A Prayer; Google Kills Prayer Times
- Yes, Bing Has Human Search Quality Raters & Here’s How They Judge Web Pages
- Google Logo For Legendary Chef Julia Child 100th Birthday
- July Search Share: Google At All-Time High, Bing Continues Slow Gains
Online Marketing News From Around The Web:
Affiliate Marketing
- Banned from Google AdWords — for being useful, blog.lessonindex.com
Analytics
- 4 Critical Metrics You Won’t Find in Google Analytics, searchenginewatch.com
Blogs & Blogging
- 10-point checklist to grow your blog, www.ragan.com
- 5 Ways to Make the Most of Your Evergreen Content, blog.shareaholic.com
- Do More Faster, en.blog.wordpress.com
- We’re Leaving Feedburner and Why You Should Consider Moving Your Blog Too, bestbloggingtipsonline.com
Business Issues
- App Annie raises $6 million in series B round of funding, www.insidesocialgames.com
- Five things Yahoo CEO Mayer must do now, www.csmonitor.com
- Another Top Googler Jumps To Social Network Badoo, TechCrunch
- Facebook’s Got a Brand Problem, www.digiday.com
- Hope For Flickr? Marissa Mayer Joins Photo-Sharing Site, Reportedly Doubles Team, TechCrunch
- Inside Facebook’s Push to Woo Big Advertisers, Wall Street Journal
Content Marketing
- 7 Sins of Content Marketing: How to Avoid Common Mistakes, www.skyword.com
- 8 Content Production Tools To Help Marketers Become Publishing Machines, www.contentmarketinginstitute.com
- Explaining the Content Life Cycle, www.copypress.com
- Transitioning to a Content Strategy, www.rosshudgens.com
- What Content Marketers Can Learn from a Newsroom, www.blueglass.com
Conversion Optimization
- How a Made-up Product Increased Conversions by 233%, unbounce.com
Display & Contextual Advertising
- Facebook’s Depleted Trust Fund, fbppc.com
- Google AdWords Display Network – Do it The Right Way, www.searchenginejournal.com
Domaining
- Saudi Arabia objects to .gay and .islam domain names, www.cnn.com
Email Marketing
- Email Marketing Benchmarks: How Do You Stack Up?, www.getelastic.com
- Yahoo! Mail Bug Causes Bounces and 3 Things Marketers Should Do Now, www.returnpath.net
General Internet Marketing
- Online Real Estate Advertising To Climb 15%, MediaPost
Local Marketing
- 7 Ways to Use Yelp to Improve Your Local Business, www.socialmediaexaminer.com
- Local Search Dream Team – Tips, Tools & Predictions, www.seo.com
Mobile Marketing
- Evaluating Mobile Strategies for Ecommerce Sites, www.practicalecommerce.com
- How to Increase Customer Engagement With QR Codes, www.openforum.com
- QR Code Mobile App Encourages Repeat Ecommerce Orders, www.practicalecommerce.com
Other Items
Reputation Management
- Progressive is Not Facing a Social Media Crisis, www.experiencetheblog.com
Search Marketing
- 10 Reasons Why Your Content Doesn’t Attract Links, www.copypress.com
- 4 Clever Natural Link Building Ideas, Search Marketing Standard
Social Media
- Fours things to always avoid in social media, econsultancy.com
- Removing Feed Stories about Views, www.quora.com
- The perfect Facebook post: A blueprint, www.prdaily.com
- Head-Scratching Brand Tweets, www.digiday.com
- Inside Look: How The Boston Celtics Win in Social Media and Digital, www.briansolis.com
- The Olympic Gold in Social TV Advertising Goes to…, wordpress.bluefinlabs.com
- The Truth About Buying Twitter followers, www.wikimotive.net
- Twitter Lets Customers Skip Recordings, And Make Choices, www.npr.org
- Users of Smaller Social Sites Share, Consume More Content, www.emarketer.com
- Who subscribes to page updates without Liking? Facebook gives admins a list, Inside Facebook
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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