Marketing Day: August 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Yelp Changes Course, Allows Review Writing From Mobile
  Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s an update for Yelp’s iOS app that’s available now, and it includes a new “Add Review” button on all business profiles. (Yelp says this functionality is “coming soon” for Android app […]
• How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud
  A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. “We conservatively estimate the number of invalid impressions that are generated from PPV networks to be […]
• Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone
  Email service provider Constant Contact’s mobile email study released today discovered that 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone. […]
• With Acquisition Facebook Now Speaks “Jibbigo”
  As widely reported yesterday Facebook has acquired Mobile Technologies (MT) and its translation app “Jibbigo.” There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook’s long-term vision for MT probably […]
• Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers
  Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you know has one, and they have not quite reached the smartphone’s fact of life ubiquity. But, the truth is… it will not be long. Above and beyond glancing around any […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdWords Editor Update Brings Upgraded Sitelink Management And More
• SMX East Early Bird Rates Expire Next Week. Register Now & Save!
• Understanding Google’s Latest Assault On Unnatural Links
• Bing Testing Favicons In Search Result Snippets
• Master The Management Of International SEO Services Vendors
• Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”
• Logo Optimization: A Local SEO Stealth Tactic

Online Marketing News From Around The Web:

Affiliate Marketing

• Getting to know the Travel Specialist, blog.affiliatewindow.com
• The big, ugly affiliate marketing scam, VentureBeat

Analytics

• View-Through Conversion Tracking in Google Analytics, www.webanalyticsworld.net

Blogs & Blogging

• 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content, HubSpot
• Four Principles Separating You From Blogging Elite, www.blogherald.com
• How To Stop Your WordPress Blog Getting Penalized For Duplicate Content, ProBlogger

Business Issues

• Plumfare acquired by Groupon (confirmed), VentureBeat
• Larry vs. Larry: Oracle’s Ellison says Google’s Page acted ‘evil’, smallbusiness.yahoo.com
• Like mocking James Franco on Twitter? Marketers think you do, CNET
• StumbleUpon’s Cody Simms To Depart, Replaced By New VP Of Product David Marks, TechCrunch
• Twitter University: Building a world-class engineering organization, Twitter

Content Marketing

• Five Steps to Storytelling with Data, uxmag.com

Copywriting, Design & Usability

• Creating High-Performance Mobile Websites, Smashing Magazine
• How to Add Groovy Persuasive Web Site Content, www.internetmarketingninjas.com

Domaining

• 15 of the most expensive domains of all time, The Next Web
• Afternic.com Sells $1.1 Million In Domains Led By Xylem.com For $47K and BXE.com For $40K, The Domains
• Sedo.com Transactions Total $1MM Led By PremierOutlets.com For $26K, The Domains

Email Marketing

• Lawyers: Your Email Marketing Channel (Might) be Dead, www.atticusmarketing.com
• Optimizing Your Campaign for Gmail, www.aweber.com

General Internet Marketing

• The Benefits of Integrating Digital & Traditional Marketing, Overit

Internet Marketing Industry

• Gannett launches G/O Digital, the umbrella agency for its digital marketing services, www.thedrum.com
• Hackathon and the Origin of DudaWhite, blog.dudamobile.com

Reputation Management

• Get More Reviews Without Becoming an Outlaw, www.iacquire.com

Social Media

• Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things…, Distilled
• China’s Twitter-like Sina Weibo service now has over 50 million active users per day, The Next Web
• Facebook Testing VIP App With Some Celebs, All Things D
• How Manchester United uses Facebook, Twitter, Sina Weibo and Google+, econsultancy.com
• How to Google Plus like a Boss, www.ryanhanley.com
• Sharing & The Movies, www.sharethis.com
• Social Commerce Rises from the Dead, Ad Age
• Top 5 tips for handling customer service on social media, www.thedrum.com