MarTech » Marketing management » Marketing Day: April 30, 2012

Marketing Day: April 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that […]

Matt McGee on April 30, 2012 at 4:54 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow
Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that Zuckerberg will share information that could save lives: There’s also a video preview on the interview from GMA that previews the interview with Robin Roberts. Facebook currently has a “Family Safety Center” that helps to guide users to appropriate content as well as […]
Argentina, South Korea Add To Google Global Antitrust Woes
On Friday Bloomberg reported that Google was being investigated for antitrust issues in both Argentina and South Korea. The news was obtained from a Google SEC filing. The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was […]
Unredacted FCC Report Shows Google’s “Wi-Spy” Consumer Data Capture Was Intentional
Two weeks ago the FCC released a document that asserted Google had obstructed its investigation into whether Street View WiFi mapping and related consumer “payload data” capture had violated Federal wiretapping laws. It imposed a $25,000 fine for Google’s “forfeiture” (non-compliance with the investigation) but held that there was no legal liability under the federal […]
Marrying Performance With Brand –The Future Of Dynamic Display
Historically, interactive display advertising has served the singular purpose of supporting direct-response initiatives. This is largely because direct response means there’s a very tangible action to track and measure — making a purchase, filling out a lead-gen form, becoming a member, etc. Brand advertising, however, involves ambiguous milestones that can be difficult to track and […]
Instagram & Draw Something Show Social’s Better By Design
I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the thing is that I got this column in slightly late and whilst I could say that it was because I was incredibly busy, the real reason is that I […]