Marketing Day: April 27, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows Up This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows Up
This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy buying those AOL patents from Microsoft but declined to purchase Bing. (No we would not like fries with that.) We also got insight into Android and Automattic, while being reminded of our Web marketing history. Microsoft […]
- Big Data Management: Forensics – SMN webcast next Wednesday, May 2
Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — and Matt Van Wagner, President of Find Me Faster. If you’re feeling overwhelmed by […]
- US FTC Hires Formidable Outside Litigator For Possible Antitrust Case Against Google
Yesterday it was reported that the US Federal Trade Commission (FTC) hired an outside prosecutor to potentially bring an antitrust case against Google. The attorney is Beth A. Wilkinson, a partner at the firm of Paul Weiss and a former Justice Department official who is best known for her role in the conviction of the Oklahoma […]
- Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives”
Earlier this week Google launched the “Mobile Playbook,” a manifesto of sorts that seeks to explain mobile and why it’s now critical for all marketers to embrace the channel in earnest. Designed to be succinct but comprehensive the document is full of data, anecdotes and case studies that illustrate why it’s so important to have […]
- Google Street View “Wi-Spy” Investigation Closed With $25,000 Penalty
Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against […]
- Differentiating Your Affiliate Program
A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key components and creating a competitive matrix to analyze the results. Staying on the pulse of the competitive landscape is critical in affiliate marketing given the fluid nature […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Big Data Management: Forensics – SMN webcast next Wednesday, May 2
- StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results
- Understanding Your Analytics Versus Campaign Management Tools
- Almost 1 Of Every 5 Google Searches Shows Rel=Author In Top 100 Results, Study Shows
- Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That
- Google Webmaster Tools Expands Query Data to 90 Days
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Manager Active on Social Media? But Does It Add Value?, www.amnavigator.com
- Affiliate Marketing Tips – Future of Publishing part 3, www.iblogzone.com
- Affiliate Tax Law Struck Down: 3 Problems With The Laws, Small Business Trends
Analytics
- Last-Click Attribution Models Give Marketers Incomplete Picture, www.emarketer.com
Blogs & Blogging
- Tips and Tools for Blogging? I’ll Take a Baker’s Dozen., Search Engine Journal
Business Issues
- Apple kills Chomp for Android, GigaOM
- Intuit to buy SMB marketing software player Demandforce for $423.5M, VentureBeat
- LivingSocial Acquires ONOSYS For At Least $6.5 Million, thenextweb.com
- Revealed: How Twitter’s secret offer for Instagram made Facebook pay $1B, VentureBeat
- Yahoo hits Facebook with two more patent claims, CNET News
Content Marketing
- Overcrowded Industries – Content Marketing Friday, www.97thfloor.com
Conversion Optimization
- The basics of A/B testing for websites, raventools.com
- The Ultimate Conversion Optimization Reading List, www.bryaneisenberg.com
- Why Landing Pages Are an Indispensable Part of Marketing, blog.hubspot.com
Email Marketing
- 7 Clever Email Campaigns That Get Customers Buying Again, blog.hubspot.com
Internet Marketing Industry
- WordStream’s Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012, www.webanalyticsworld.net
Mobile Marketing
- A bunch of updates for foursquare for BlackBerry!, blog.foursquare.com
- Over A Year Since Launch, The Mac App Store Passes 10,000 App Milestone, TechCrunch
- Two thirds of world’s mobile users signal they want to be found, www.tnsglobal.com
Reputation Management
- How to respond to negative customer reviews, smartblogs.com
Search Marketing
- Even more Top Search Queries data, googlewebmastercentral.blogspot.com
- Want a 150% Boost in Traffic? Then Use This Idiot-Proof Guide to Google Authorship Markup, www.quicksprout.com
Social Media
- Facebook Adds API Support For Offers, All Facebook
- Are You a Klouchebag?, www.theatlanticwire.com
- Klout, Where Have All the Egos Gone?, blog.compete.com
- Personal Privacy, Social Media and You, collective-thoughts.com
- Pinterest at Play: Finding Value Within Your Social Media Strategy, blog.triangledirectmedia.com
- The NBA’s Got Social Media Game, But Pinterest?, Marketing Pilgrim
- The Value of Opinion On Social Media, Performancing.com
- What’s your Klouchebag score?, www.dailydot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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