Marketing Day: April 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Boston Manhunt Pushes CNN, Police Scanner Apps Into iTunes Top Ten
  As law enforcement officials continue their manhunt for one fugitive that’s suspected to have been involved in the Boston Marathon bombing this week, consumers looking for the latest news and information have pushed several news and scanner-type apps into the iOS top apps charts. As of about 11:30 am PT, CNN’s app has taken over […]
• Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet
  In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid […]
• AdSense Announces Upcoming Changes to Terms & Conditions
  Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues. In […]
• Countdown To Mother’s Day: A Four-Week Affiliate Marketing Plan
  As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother’s Day gifts in the United States. Of that, 25 percent is attributed to purchases made online. This represents a steady increase over the years when you consider that in 2011, 21 percent of Mother’s Day purchases […]
• Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners”
  Today at Mobile DevCon (Facebook’s Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course, Facebook integration within mobile apps is more important than it ever has been. According to a statement released from Facebook, over 81% of top 100 grossing iOS apps and 70% of top 100 […]
• YouTube Beats Viacom In Copyright Suit (Again); Viacom To Appeal (Again)
  To borrow a famous quote from Yogi Berra: It’s like deja vu all over again. YouTube beat Viacom again today in the long-running copyright battle the two have waged, and Viacom is again saying that it plans to appeal the ruling. The Hollywood Reporter broke the news and has posted the court’s decision, too. In […]
• Microsoft Posts $20.49B Quarterly Revs: Online Ads Worth $784M, Rev Per Search Up
  Earlier today, Microsoft reported $20.49 billion in fiscal quarterly revenue (Q3 13). That figure was just shy of analysts’ consensus estimates of $20.5 billion; however, earnings-per-share beat estimates. Despite the “miss,” revenues were up across the board, even in the Windows division though PC sales are in decline. (At the time of this report, the earnings […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”
• 4 Ways To Take Your AdWords Scripts To The Next Level
• Search In Pics: Google Glass On Glass, Silly Bandz & Googely Nail Polish
• In-Line Search Term Reporting Coming to Bing Ads
• How To Determine Your Hourly Bid Multipliers In AdWords
• Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY

Online Marketing News From Around The Web:

Affiliate Marketing

• CJ’s GAN Transition Program, blog.cj.com
• 5 Reasons Google Shut Down Its Affiliate Network, Geekwire
• Affiliate Networks and Marketers May Profit From GAN Shutdown, ClickZ

Blogs & Blogging

• 5 Keys to Writing Excellent Blog Posts, ProBlogger

Business Issues

• Facebook hires and departures: FBX creator leaves; 32 other jobs filled, Inside Facebook
• Marissa Mayer breaks her silence on Yahoo’s telecommuting policy, tech.fortune.cnn.com
• Twitter Comms Chief Adds Consumer Marketing to List of Duties, All Things D

Content Marketing

• How to Maximize Your Content Exposure by Leveraging Other Websites, www.zemanta.com
• 5 Publishing Tricks That Brands Should Avoid, Contently

Conversion Optimization

• Jeff Bezos’ Secret to High Conversion Rates, www.bryaneisenberg.com

Copywriting, Design & Usability

• Another Win For Flat Design As Facebook Gives Its F Logo & Other Icons A Flatter, Cleaner Look, TechCrunch

Display & Contextual Advertising

• Google AdSense Publishers Worried Over Message Indicator Bug, Search Engine Roundtable
• Increase user engagement with link unit ad previews, Inside AdSense
• Part Two: Twitter Goals, Ad Selection and Account Settings Tips, www.seerinteractive.com

Email Marketing

• Tried-and-True Email Marketing Must Adapt to New Trends in the UK, eMarketer

General Internet Marketing

• What Can You Learn From Google Creative Lab?, Ad Age

Mobile/Local Marketing

• Sears achieves lightning-fast speed after redesigning its m-commerce site, Internet Retailer
• With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now, eConsultancy

Other Items

• Internet sales tax, here we come?, CNET

Social Media

• Can an Upgraded LinkedIn Account Help Optimize Your LinkedIn Profile?, BruceClay.com
• Did Twitter ‘Own’ the Boston Story Last Night?, PC Magazine
• Pinning Tip: Button and Widget Builder, Official Pinterest Blog
• The Failure Of Social Media, www.twistimage.com
• Tribeca’s Vine Video Competition Shows Vine at its Best, Reel SEO

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.