Marketing Day: April 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy” In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy”
    In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly forever. A frustrated […]
  • Foursquare Checks In Additional Funding, Promises Continued Innovation
    Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that Foursquare has secured $41 million so the company can continue to innovate in the local/social/mobile space. According to Crowley, the funding comes in the form of new investment from the Silver Lake Waterman growth debt fund and convertible […]
  • Key Learnings On The PLA Marketplace
    Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on smartphones was announced last month. PLAs are not only a new ad format but also a […]
  • Unpublished Posts: Using “Dark Posts” On Facebook To Test Content
    Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed. With Newsfeed being by far the most engaging placement on site, it’s not […]
  • Google Glass ‘Hopefully’ Shipping This Month To Developers
    Developers may be getting their hands on Google Glass within a matter of weeks. Speaking at today’s announcement of the Glass Collective, Google’s Steve Lee — Product Director for Glass — announced: We will hopefully this month start shipping to developers. That’s a reference to the developers who pre-ordered Glass last summer during the Google […]
  • Twitter Shuts Off Ribbon After Launch Of In-Stream Payments
    Twitter’s contentious relationship with developers took another turn today when it shut down a new product from Ribbon that enabled in-tweet payments for products, services and more. Ribbon announced the new product at 11:00 am PT today and immediately captured a fair amount of buzz in tech and marketing circles. Less than 90 minutes later, […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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