What marketers need to know about the Apple WWDC announcements [Podcast]

In this week's show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.

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Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers Conference): Safari will soon begin limiting third-party ad trackers from following users around the web. (Google made headlines recently with its announcement that “annoying” ads will be blocked in its Chrome browser.) Apple also shared plans to have Safari block autoplay videos by default — a move that could have significant impact on video ads.

In this week’s episode of our Marketing Land Live podcast, we discuss the Safari announcements and explain how they could impact the digital advertising landscape. We also talk about Apple’s announcement of HomePod, its new, in-home speaker/assistant that will compete with Amazon Echo and Google Home — even though Apple seemed to purposely downplay that competition.

This week’s show runs 35 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

https://soundcloud.com/marketingland/ml-live-58

Show notes

WWDC: Safari will block third-party ad trackers from following users around the web

How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most

Google confirms it will start blocking ‘annoying’ ads on Chrome next year

Apple introduces HomePod: A premium speaker with Siri

Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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