KLM Eases Travelers’ Nightmares With #HappyToHelp Twitter Campaign

With Thanksgiving travel still fresh in everyone’s minds, this campaign from Dutch airline KLM will resonate thoroughly.

During the week of October 13-17, the airline set up a command center at Amsterdam Airport Schiphol, where the brand’s #HappyToHelp team scoured social media for those experiencing travel woes — regardless of whether or not they were KLM customers.

‘For one week we helped every traveller in need!’ #happytohelp https://t.co/klnNK1z6wZ

— Royal Dutch Airlines (@KLM) November 24, 2014

While part of the effort simply provided struggling travelers with personalized answers to their questions, the airline went above and beyond in some cases.

For instance, a passenger stuck in New York traffic was ferried to the airport on a speed boat across the Hudson River. A family with a baby on an extended layover were provided a bedroom complete with toys. A couple on their honeymoon whose luggage has been lost by another airline were taken on a shopping trip by KLM staff.

Free cups of coffee were provided for many stuck travelers. A woman who missed the last flight of the day was provided a bed on which to sleep for the night. A traveler having a tough time falling to sleep prior to an early morning flight was sung a lullaby over the phone.

All of these and more are summarized in a video which, to date, has achieved almost 1.5 million views since it launched November 24. Additional videos focus on each of the highlighted #HappyToHelp situations addressed in the main video.

The effort follows a stunt earlier in the month in which the airline offered a “Spacious Airline Apartment” on Airbnb which provided three lucky winners a chance to stay on a tricked out KLM airplane outfitted like a posh apartment.