MarTech Intelligence Reports

Eighty-five percent of marketers believe inbound calls are vital to their digital-first strategies. Read more »

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »

The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more »

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »

At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints. Read more »

Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more »

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »

COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more »

The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more »

Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more »