Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Brand To Re-Create Marilyn Monroe’s Iconic Dress-Blowing Scene Then Urge Others To Share Their Own #MyMarilynMoment

Brand To Re-Create Marilyn Monroe’s Iconic Dress-Blowing Scene Then Urge Others To Share Their Own #MyMarilynMoment

The Sexy Hair hair care brand seeks examples of potentially embarrassing moments that social media fans turned to their own advantage.

Steve Hall on September 11, 2014 at 1:07 pm

marilyn-new-york-instagram

Did you know that Monday, September 15 will mark the 60th anniversary of one of the most iconic moments in film history? Yes, come Monday, it will be 60 years since Marilyn Monroe did her famous The Seven Year Itch scene during which her skirt blew up as she stood atop a New York City subway vent.

Did you also know that Marilyn Monroe (or at least images of her) is the spokesperson for hair care brand Sexy Hair, makers of Big Sexy Hair Spray & Play Hairspray? No? Don’t feel bad. I had no idea, either.

Yes, the blonde bombshell has been brought back to life thanks to Authentic Brands Group, which licensed the hair company the rights to use Monroe’s name and likeness. Anyway, the brand is making the most of the 60th anniversary on Monday by recreating the iconic scene and letting everyone else get in on the action.

On September 15 between 7 a.m. and 7 p.m., the brand will unleash an army of modern day Marilyns that will entertain New Yorkers with their own dress-blowing moments on Lexington Avenue between 52nd and 53rd. Then that evening, images recorded from the dress-blowing moments will be projected on the sides of various landmark buildings in the city in and around Times Square, Union Square, Columbus Circle and Grand Central Station.

[instagram]http://instagram.com/p/svhf3HOuq-/embed/[/instagram]

Everyone else will be able to get in on the action by re-creating and photographing their own “Marilyn Moment” and sharing it to the brand’s Instagram, Facebook or Twitter accounts using the hashtag #MyMarilynMoment.

Now, the brand isn’t looking specifically for an exact replication of the dress-blowing event. As we are told, “Personal stories where a fan turned a potentially embarrassing or career damaging moment into an unforgettable positive will be accepted through September 22, 2014.” Those that do will earn the chance to win a year’s supply of Sexy Hair shampoo, conditioner and stylers.

So, watch out New Yorkers on Lexington Avenue on Monday. There are likely to be a lot of blowing skirts on the block. Find some inspiration and share your own Marilyn Moment.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Marketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.