Google Strengthens Mobile Photo Presence With Snapseed Acquisition

Today Google has acquired Nik Software, the makers of popular mobile and desktop app Snapseed. Snapseed is a hybrid app that meshes Photoshop-like editing capabilities with Instagram like filtering. In addition to Snapseed, Nik Software has a handful of other photo editing tools. The purchase price was not disclosed.

The iOS Snapseed mobile app had been retailing for $4.99 and had won app the iPad App of the year in 2011. With the acquisition, Google+ may be able to further compete with Facebook/Instagram in the social photo space.

Snapseed already gathered 9 million users during its first year and comes with editing features that Instagram is lacking. If Google does successfully combine the the photo editing & filtering of Snapseed with the the bold new Google+ mobile look, yet  another compelling reason for Google+ usage  may emerge.

The purchase price of the acquisiaon was not disclosed. For more information see Nik Software.

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Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.