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MarTech » Performance Marketing » Google Strengthens Mobile Photo Presence With Snapseed Acquisition

Google Strengthens Mobile Photo Presence With Snapseed Acquisition

Today Google has acquired Nik Software, the makers of popular mobile and desktop app Snapseed. Snapseed is a hybrid app that meshes Photoshop-like editing capabilities with Instagram like filtering. In addition to Snapseed, Nik Software has a handful of other photo editing tools. The purchase price was not disclosed. The iOS Snapseed mobile app had […]

Greg Finn on September 17, 2012 at 12:55 pm

Today Google has acquired Nik Software, the makers of popular mobile and desktop app Snapseed. Snapseed is a hybrid app that meshes Photoshop-like editing capabilities with Instagram like filtering. In addition to Snapseed, Nik Software has a handful of other photo editing tools. The purchase price was not disclosed.


The iOS Snapseed mobile app had been retailing for $4.99 and had won app the iPad App of the year in 2011. With the acquisition, Google+ may be able to further compete with Facebook/Instagram in the social photo space.

Snapseed already gathered 9 million users during its first year and comes with editing features that Instagram is lacking. If Google does successfully combine the the photo editing & filtering of Snapseed with the the bold new Google+ mobile look, yet  another compelling reason for Google+ usage  may emerge.

The purchase price of the acquisiaon was not disclosed. For more information see Nik Software.


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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