Google starts releasing live Android Instant Apps
BuzzFeed, Wish, Periscope and Viki are the first Android apps released with Android Instant App availability.
Barry Schwartz on January 24, 2017 at 8:23 am | Reading time: 1 minute
Google has announced the release of several apps that sport the new Android Instant Apps feature. This allows Android users to use an Android app without having to install it from the Play store.
Google demonstrated it back at Google I/O last year.
Google has allowed a few publishers to launch these in the real Android world as a live test. These publishers include BuzzFeed, Wish, Periscope and Viki. These live tests will allow Google to collect “user feedback and iterating on the product.”
For more details, see the Android developer blog.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.