MarTech » Digital Transformation » Google’s Chrome will add new ‘Not secure’ warnings later this year

Google’s Chrome will add new ‘Not secure’ warnings later this year

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.

Barry Schwartz on May 1, 2017 at 2:32 pm

Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out.

Google said, “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

Here is the timeline for this Chrome launch:

Here is a GIF of how it will function:

Chrome recently added that pages with logins are required to be over HTTPS and even sent out webmaster warnings about the change.

Ultimately, Google wants to mark any web page over HTTP as insecure — but that will take them some time to accomplish.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.