Facebook Tests “Highlight” Ads On User Posts To Boost Visibility

A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post.  New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that friends see their message: This ad type is very unusual as it is geared towards users instead of […]

Chat with MarTechBot

A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post.  New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that friends see their message:

Facebook Highlight

This ad type is very unusual as it is geared towards users instead of brands.  Currently the EdgeRank system (as well as Close Friends lists) do a good job in ensuing that users see the most pertinent information.  However, this ad type would make post visibly a stone cold lock.  This may anger some as Facebook has always stated that it will be free & will not charge for use.  The cost to highlight a post for all of your friends to see?  Just two bucks:

Facebook Hightlight

In a statement to AllFacebook, Facebook stated the following about the experiment:

“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”



Screen shots courtesy of TechCrunch.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Fuel for your marketing strategy.