Facebook Subscribe Button Announced, Will Be Launching “Soon”

In mid-September, Facebook announced the “subscribe” feature that allowed people subscribed to personal page to receive every post from those pages. Now, a subscribe button for personal pages is coming to support this further.

Joanna Shields — vice president and managing director for Facebook Europe, Middle East and Africa — announced this information today at Le Web.

This will allow people to promote their profile subscriptions on their websites and blogs. This is not the same as the “like” button which allows users to like specific pages but not actually follow a person’s Facebook account.

Facebook does allow for Facebook pages to be followed though a Like button that causes those who Like a page to receive some of the page’s posts. However, they won’t receive all of them. A subscribe button for Facebook Pages would solve this issue for publishers, but that’s not what’s been announced.

There has been a fair amount of confusion in regard to Profile Subscriptions vs Fan Pages for individuals and what should be used.  Today’s revelation will strengthen Facebook subscribe as users will be able to promote directly on the web and compete with the likes of Twitter and Google+.  This was reported to be launching “soon,” but no date was given for this enhancement.

For more information see Techcrunch, or view the Le Web conference.

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