Facebook’s New “Business” Open Graph Object Type Aims To Boost Visibility Of Local Info
As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says. According to the Facebook Developers Blog, this change will help businesses surface better on: News Feed Graph Search Check-Ins […]
As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says.
According to the Facebook Developers Blog, this change will help businesses surface better on:
- News Feed
- Graph Search
- Check-Ins
- Pages
The following properties are available for the new business object type:
Required properties:
- og:url
- og:type
- og:title
- place:location:latitude
- place:location:longitude
- business:contact_data:street_address
- business:contact_data:locality
- business:contact_data:country
- business:contact_data:postal_code
Optional properties:
- business:contact_data:region
- business:contact_data:email
- business:contact_data:phone_number
- business:contact_data:fax_number
- business:contact_data:website
- business:hours:day
- business:hours:start
- business:hours:end
If a custom business object has already been set up, it can be mapped to the new business type in the object type settings. Simply update the “inherits From” to ‘Business’ and fill in the additional required fields.
For more information see the official Facebook Developers post.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
