Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed

Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed

Next time you check your News Feed you may notice some additional movement thanks to a new ad format. As speculated, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you’ll have the option to click […]

Greg Finn on December 17, 2013 at 8:56 am

Next time you check your News Feed you may notice some additional movement thanks to a new ad format.

As speculated, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you’ll have the option to click and view high quality videos with sound.

According to Facebook, new changes to the Feed have been fruitful for Video, with overall likes, shares and comments up over 10%, so offering this medium to advertisers only makes sense.

Post by Facebook for Business.

The first ad to be tested is for the film ‘Divergent’ and will begin rolling out to select users this week. Here is exactly how the video ads will work:

  • If an ad is displayed to you, it will auto-play without sound, no tapping or clicking required.
  • If you like the video and want more, simply click or tap. If you wouldn’t like to view the add all you have to do is scroll past it.
  • Once clicked the video will display in full screen with sound, so be very careful, especially on mobile devices.
  • One the video is finished, users will have the option to view two additional video from within the video carousel.

For mobile users, these videos will only show if they’ve been previously downloaded via wifi so that it won’t have an adverse outcome on data charges. It’s simple. No wifi? No video ads.
For more information watch the video above or see the official Facebook post.


New on MarTech

    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.