Brands Dominate Instagram Videos: 40% Of Top Shared Videos Are From Brands

Turns out Instagram isn’t just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands.

Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV’s Instagram videos totaled 134,110 shares altogether across Facebook, Twitter and the blogosphere. Additional brands in the top 5 were NBA, Peanuts and GoPro. On the non-branded side of things Justin Bieber reigns supreme with 14 of the top 20 most shared videos.

According to Unruly, a whopping 90% of Instagram video shares occurred on Facebook. While the majority of sharing occurs on Facebook, the early numbers of Instgram video shares are also astounding. From September 9th to October 9th there were 176,016 Instagram videos were shared on Twitter, roughly 10% of the number of YouTube videos in that same time period.

For more information and the full report, head on over to the official press release from Unruly.