The top 3 retail strategies that dominated the holiday season
As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping.
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Tom Mucklow's latest articles
Assessing the impact of poor data on retail: The 1-10-100 rule
With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.
Deck the halls with boughs of data
How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience.
10 tips for delivering holiday magic
Thanks to high consumer expectations and a surge in shipments, delivering goods for the holidays can be complicated. Contributor Tom Mucklow offers 10 tips to ease the holiday madness.
Retailers, get ready: It’s the most mobile time of year
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season.
Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush.
Five things retailers must do this summer to prepare for holiday shopping
The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.