7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
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Timothy Carter's latest articles
Could Facebook’s reputation problem affect your Facebook marketing campaign?
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them.
How next-generation algorithms could impact your marketing strategy
Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not.
How to use social proof in your marketing campaign
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand.
Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
7 marketing gimmicks that could damage your brand
It's one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.
How Snapchat is building the future of social media
Columnist Timothy Carter takes a look at the reasons behind Snapchat's meteoric rise and explores how it can guide your own marketing strategy.
The 8 biggest myths about guest posting
Don't believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.
5 exercises to strengthen your social media marketing skills
Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience.
What marketers can learn from this year’s Presidential candidates
Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm.
5 major changes that could revolutionize social media this year
How will social media evolve in 2016? Contributor Timothy Carter discusses how several big tech trends might impact the social media space in the near future.
14 Tips To Incorporate Social Media Into Event Marketing
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media.
4 Ways To Grow Your Business With Pinterest
There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you’re in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed. If you are only using Pinterest […]