Could AI be what finally aligns marketing and sales teams?
Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.
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Steve Armenti's latest articles
Why modern ABX is the future of enterprise GTM
Traditional ABM is no longer enough. You need a strategy that delivers smarter targeting, better orchestration and measurable revenue growth.
This 4-pillar foundation will break down silos for account-based expansion
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.
Why account-based expansion is B2B’s next growth lever
Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion.