Why account-based expansion is B2B’s next growth lever
Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion.
Steve is currently the CEO & founder at twelfth, a boutique marketing agency that specializes in GTM growth and demand generation. Prior to founding twelfth, Steve held several marketing leadership positions in the B2B SaaS industry including Google Cloud, Workspace, Chrome, and Android. Steve is a keynote speaker, frequent podcast guest, and thought leader on the topics of account-based strategies, GTM, demand generation, growth marketing, and operations.
Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion.
Steve Armenti | Nov 1, 2024 at 12:03 pm ET