Marketing artificial intelligence (AI)
How Walmart, BMW and Heinz use AI partnerships to grow their business
Here are four principles for identifying and building strategic alliances with AI leaders.
Contributor
Sarah C. Weiss's latest articles
Measuring marketing’s impact: From metrics to growth
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike.
Show, don’t tell: How storytelling leads to lasting brand impact
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results.
3 ways to engage B2B buyers pre-deal
Get on B2B buyers' radars earlier through relevant content experiences, customer stories and strategic event participation.