The most effective influencer campaigns are built on fit, not fame
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.
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Sam Shennan's latest articles
Optimization and personalization
How un-marketing builds trust in a world of invasive advertising
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.
How TikTok is transforming brand advertising
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
Why first-party data still reigns even with Google keeping third-party cookies
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future.
Optimization and personalization
Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization.
Navigating the future of marketing with data
Today's evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns.