3 ways to retain marketing talent — and why it’s important to do so
A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent.
Contributor
Ruben Ugarte's latest articles
Strategic vs. tactical decisions: How to find the right balance
Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team's effectiveness.
How hybrid teams can make better decisions
Here's how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
How to find innovative ideas to fuel your marketing decisions
Your marketing team is full of innovative ideas that could help the business grow. Here's how to uncover them.
Designing the marketing team of the future
Marketing leaders must think about how to future-proof their teams, and it's not just about AI.
Diversity and inclusion in marketing
How marketing leaders can make diversity work within their teams
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
Marketing artificial intelligence (AI)
AI in marketing: 7 areas where it shines and struggles
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
How to quantify the ROI of data using decision playbooks
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks.
Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Analytics software delivers data, standards deliver insights
Only your team can determine which metrics mean the most for your business.
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.