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Pamela Parker's latest articles
Top 10 Columns From Marketing Land Contributors In 2014: The Most Popular Overall
What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
Online Browsing Remains Strong During Christmas Week, But Conversions Slow
Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report.
The Most Popular Social Media Marketing Columns Of The Year
Neither Facebook nor Twitter appeared in the headlines of our top 10 columns in 2014. Check them out for tips that go beyond the top two networks!
2014’s Top 10 Analytics & Marketing Columns On Marketing Land
An essential aspect of digital marketing is the ability to measure and analyze what's going on. Don't miss these top tips to set your programs up for success.
Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year
There's no question that 2014 was -- finally -- the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream.
Top 10 Display Advertising Columns Of 2014
There's a lot more to display than banner ads and insertion orders, especially in a world where both programmatic and mobile are on the rise.
The Year’s 10 Most Popular Content Marketing Columns
From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don't miss these outstanding columns!
2014 In Email Marketing Columns: Marketing Land’s Top 10
Email may be established but it's anything but stagnant. Check out what caught our readers' attention this year!
The Best Of Marketing Land’s Search Marketing Columns For 2014
Search marketing is a critical component of any digital strategy, so don't miss our highest-trafficked columns published this year.
10 Most Popular Marketing Strategies Columns For 2014
What marketing strategies piqued our readers' interests this year? Read on for the highest-trafficked columns.
Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches
Get the latest stats and trends from Marketing Land's Online Retail Shopping Report.
Top 10 Columns Of 2014 On Design, Usability & Conversion
You've gotten someone to your web site. Now what? Here are the top columns of 2014 offering guidance on this critical topic.
Marketing Land’s Top 10 Retail Columns In 2014
The retailer-oriented columns that touched a nerve with our readers in 2014.
E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report.
Though Online Retail Traffic Dipped, Conversions Hit A Seasonal High In Cyber Monday Week
The intense purchase research activity seen earlier this season is paying off with conversions, as shoppers plunk down the dough for their gift buys.
Online Shoppers Converting At Higher Rates, And Not Just On Black Friday And Cyber Monday
Marketing Land's Online Retail Sales Report shows the holiday shopping season is in full swing.
Online Conversions Up 6 Percentage Points From Last Week As Shoppers Jump On Deals Pre-Black Friday
Retailers' early holiday deals seem to be hitting the mark, according to exclusive data on the 2014 Q4 shopping season.
The Facebook News Feed Challenge: Learnings From #SMX Social
One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options? This was the focus of two different panels at […]
Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly
You know what's happening on your retail site, but what are retailers across the web experiencing this week? The latest data on ecommerce traffic and conversions are in.
More Online Browsers Becoming Buyers As Holidays Approach
How are online shoppers behaving so far this season? Check out this hot-off-the-press data on ecommerce traffic and conversions.
Product Page Traffic & Conversions Rising As Holiday Shopping Commences
Exclusive data on how the 2014 online holiday shopping season is shaping up thus far.
Introducing Marketing Land’s Online Retail Sales Report
A new weekly feature providing data on shopping behavior across the web will run through the end of the year.
Amazon Displaying Segmented User Ratings
Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was […]
FTC Fines Emailer $350K In Settlement Of Affordable Care Act Spam Suit
The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a suit accusing him of deceiving email recipients about false deadlines related to the Affordable Care Act (ACA), also known as Obamacare. The deal calls for Yair Shalev and his company, Kobeni Inc., which are based in Hollywood, […]
Introducing “Holiday Retailer,” Preparing You For Black Friday, Cyber Monday & Beyond
It may be sweltering out there, but if you aren’t thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That’s why, here at Marketing Land, we’re launching our Holiday Retailer section today, in July, to help you ensure you’re ready for that most important of shopping seasons. The foundation you lay right […]
Updated: Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure
Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the additional information below. Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that’s […]
How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi
Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a panel of mobile experts who spoke […]
A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans
This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some non-advertisers — thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation […]
Federated Media Sells Content Marketing Business To Focus On Programmatic
Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media […]
Top Columns On Marketing Land In 2013
What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […]
Our 10 Most Popular Mobile Marketing Columns Of 2013
QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There’s no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we’re thankful to have had such knowledgeable experts share their views and insights about […]
Programmatic Dominates Our Top 10 Display Advertising Columns For 2013
What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of […]
Top 10 Social Media Marketing Columns For 2013
How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, […]
Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence
Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […]
2013 In Analytics & Marketing: Our 10 Most Popular Columns
From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]
Top 11 Email Marketing Columns For 2013
What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll find the top 11 columns — this is our content contributed by […]
Changes Afoot With Marketing Land & Search Engine Land Columns
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]
Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg
The benefits and drawbacks of working from home — or having employees working from home — has been a big topic of discussion in the online advertising and publishing worlds, ever since new Yahoo CEO Marissa Mayer told the company’s telecommuters to come into an office or say bye bye to their jobs. One contrary […]
WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming
In this age of 140-character missives, Facebook “likes,” and on-the-go mobile content consumption, it wouldn’t be surprising to see that blogging had passed its peak, especially since many of the early software players have faded from the scene somewhat. But, Matt Mullenweg, a founding developer of WordPress and of Automattic, told an audience at SXSW […]