Marketing Land’s Top 10 Retail Columns In 2014
The retailer-oriented columns that touched a nerve with our readers in 2014.
Pamela Parker on December 23, 2014 at 9:15 am | Reading time: 2 minutes
This year saw the debut of our Retail Column and Holiday Retailer section, as Marketing Land set about providing useful information to online retailers in advance of the 2014 holiday season.
Our sharp and talented columnists weighed in on everything from improving conversions — the most popular topic of the year — to shopping search to mobile to successful promotions.
In case you missed some of their tips, which are applicable all year ’round, following are our top 10 columns of 2014 from the Retail category.
- 6 Neuromarketing Principles For Designing More Persuasive Websites by Tim Ash. Published on 8/7/14. 1.6K social shares across all platforms.
- Ecommerce Practices That Are Costing Conversions by Tim Ash. Published on 9/12/14. 602 social shares across all platforms.
- How To Beat Amazon As An Online Retailer by David Rodnitzky. Published on 7/29/14. 481 social shares across all platforms.
- What’s Google’s Biggest Fear? Native Search by Benjamin Spiegel. Published on 7/30/14. 237 social shares across all platforms.
- 4 Profitable Promotions To Attract Holiday Shoppers by David Rekuc. Published on 9/9/14. 246 social shares across all platforms.
- In Shopping Search, Keywords Are The End, Not The Beginning by Benjamin Spiegel. Published on 9/23/14. 312 social shares across all platforms.
- 6 Mobile Innovations Retailers Have Time To Adopt For The Holidays by Brent Hieggelke. Published on 10/10/14. 374 social shares across all platforms.
- The New Shopper Marketing Paradigm Part 3: Solving the Digital Paradox Of Performance by Jonathan Opdyke. Published on 7/8/14. 213 social shares across all platforms.
- Ecommerce Holiday Preparation – Making A List (And Checking It Twice) by David Rekuc. Published on 7/15/14. 275 social shares across all platforms.
- How Retailers Can Get M.O.A.R. From Mobile by Brent Hieggelke. Published on 10/30/14. 251 social shares across all platforms.
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.
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Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.