MarTech » More Online Browsers Becoming Buyers As Holidays Approach

More Online Browsers Becoming Buyers As Holidays Approach

How are online shoppers behaving so far this season? Check out this hot-off-the-press data on ecommerce traffic and conversions.

By Pamela Parker

Published on November 11, 2014 • Last updated on May 13, 2021 • 1 minute read

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This week’s Marketing Land Online Retail Sales Report shows both traffic to ecommerce sites and conversion rates rising, though browsing still seems to be the predominant activity.

The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer websites.

Traffic for the seven days beginning Monday, November 3, was up 19 percent compared to the previous seven days, beginning October 27. The conversion rate was also up compared to the previous week, but only by 2 percent.

HookLogic notes that Sunday was particularly active. On that day, Sunday, November 9, traffic was up 45 percent over the baseline, and the conversion rate was up 18 points, when compared to the baseline.

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Additionally, data on traffic to product pages shows more intense shopping activity. Though traffic, compared to the baseline, was up 19 percent overall, traffic to product pages specifically had an even more dramatic rise. Traffic to product pages was up 26 percent, perhaps indicating that shoppers are zeroing in on specific products, planning what to buy during the holiday season.

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Marketing Land will be publishing retail data, in partnership with HookLogic, throughout the 2014 holiday shopping season.

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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