The Year’s 10 Most Popular Content Marketing Columns

From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don't miss these outstanding columns!

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Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared by our contributing columnists.

From SEO to technology to imagery to distribution, the top 10 Content Marketing columns on Marketing Land cover plenty of territory and will continue to be useful in 2015 and beyond.

  1. How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy by Jim Yu. Published on 8/21/14. 1.8K social shares across all platforms.
  2. Top Tips For Optimizing Your Content: 9 Experts Weigh In by Arnie Kuenn. Published on 5/5/14. 3.6K social shares across all platforms.
  3. Infographics & Visual Storytelling: How To Do It The Right Way by Muhammad Saleem. Published on 3/28/14. 767 social shares across all platforms.
  4. 7 Content Marketing Tips For When You Lack Time & Resources by Chuck Sharp. Published on 10/30/14. 3.1K social shares across all platforms.
  5. How Long Should Your Content Be? What Works On Blogs, Facebook & More by Arnie Kuenn. Published on 6/2/14. 1.5K social shares across all platforms.
  6. 5 Steps To An Integrated Approach To SEO-Friendly Content Marketing by Jim Yu. Published on 3/11/14. 1.2K social shares across all platforms.
  7. Survey Of 500+ Publishers Reveals How They Want To Be Pitched by Kelsey Libert. Published on 8/20/14. 1.9 social shares across all platforms.
  8. Say Hello To The Content Marketing Stack by Rebecca Lieb. Published on 5/13/14. 2.3K social shares across all platforms.
  9. 3 Ways To Scale Your Content Marketing by Eric Enge. Published on 5/12/14. 3.1K social shares across all platforms.
  10. Here’s What 2.7 Billion Social Shares Say About Content Marketing by Kelsey Libert. Published on 9/16/14. 2.7K social shares across all platforms.

Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data were gathered on December 4 and include all columns published through December 3, 2014.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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