Contributor

Michelle Cruz

About Michelle Cruz

Michelle Cruz is a Senior Paid Search Specialist at SmartSearch Marketing with over 14 years experience in the digital marketing industry. Her expertise includes PPC advertising, lead generation ad programs, mobile and local campaigns, retargeting, display, branding and direct marketing solutions.

Michelle Cruz's latest articles

Performance marketing

5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

Michelle Cruz | Dec 5, 2016 at 1:30 pm ET

Fuel up with free marketing insights.

See terms.

Attend our events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Online Sept. 24-25, 2024: MarTech fall

Start discovering now: MarTech spring

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

Start training now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

See more webinars

Intelligence reports

See more intelligence reports

Featured white paper

See more white papers

Search our site

MarTechBot

Meet your new AI-powered marketing assistant!

Start chatting now!

Michelle Cruz

Connect

About Michelle Cruz

Related topics

Michelle Cruz's latest articles

5 reasons advertisers should NOT ignore Bing Ads