Mastering the art of goal setting in marketing operations
Take a dual approach for success, setting top-down and bottom-up goals.
Contributor
Megan Michuda's latest articles
5 ways MOps can elevate the annual planning process
Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
A 5-step guide to retiring martech tools without disrupting operations
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
Moneyball your marketing ops team
The art of building a winning MOps organization.
Position marketing ops as a strategic partner: A New Year’s resolution
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
3 ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.