Contributor

Lei Sun

About Lei Sun

Lei Sun is Founder and CEO of Yozio, a mobile growth platform that helps marketers track, acquire, activate and engage new users through organic, non-paid channels such as email, SMS, web, mobile web and social media. Before Yozio, Lei was a core member of the Netflix subscriber acquisition team and led the real-time analytics initiative for the Yahoo! front page.

Lei Sun's latest articles

Customer experience

Surviving Google’s New Policy Against Interstitial Ads

Contributor Lei Sun takes a look at how some of the best companies comply with Google’s new rule against app install interstitials — and still drive users to download apps.

Lei Sun | Jan 7, 2016 at 10:08 am ET