Marketing artificial intelligence (AI)
The data analytics hierarchy: Where generative AI fits in
How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI.
Katie Robbert is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis. Prior to co-founding Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Ms. Robbert led teams of Microsoft Partner Software Engineers to build industry-leading research software to address and mitigate pharmaceutical abuse. Ms. Robbert holds a Master of Science degree in Marketing and Technological Innovation. She is a published researcher in the Pharmacoepidemiology and Drug Safety Journal. She is the Corporate Community Manager and Ambassador for Women In Analytics.
Marketing artificial intelligence (AI)
How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI.
Katie Robbert | Jun 11, 2024 at 9:48 am ETMarketing artificial intelligence (AI)
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.
Katie Robbert | Mar 8, 2024 at 11:13 am ETMarketing artificial intelligence (AI)
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy.
Katie Robbert | Dec 1, 2023 at 10:25 am ETGoogle Analytics 4 is of limited use for attribution modeling. That's where marketing mix modeling comes in.
Katie Robbert | Aug 25, 2023 at 10:33 am ETSet up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
Katie Robbert | Jun 1, 2023 at 10:24 am ET