How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and videos.
Contributor
Justin Freid's latest articles
How marketers can take advantage of Facebook’s Advanced Matching Pixel
If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out -- and he explains why you need to adopt it.
As addressable TV becomes more pervasive, here’s how to find your audience
Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising results.
Navigating brand safety in the world of user-generated content
What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.
Facebook’s fight against spam and clickbait and what it means for advertisers
Facebook has overhauled its News Feed algorithm in response to critics -- including advertisers -- questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response.
Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft's increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns.
Natural language processing 101
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it's being used and what marketers can expect to see in the future.
What marketers need to know about addressable TV and OLV
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
Using a social management platform: What you need to know
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for marketers.
What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.