Contributor

Josh Manion

About Josh Manion

Josh Manion currently is the CEO of Vault JS, a company focused on securing 3rd party technologies for the enterprise. Prior to Vault JS, Josh was the Founder and CEO of Ensighten a tag management technology. Prior to Ensighten, he served for seven years as the CEO of Stratigent, a web analytics and marketing optimization consultancy. Josh has played chess professionally and is currently ranked among the top 60 players in the United States. He holds a degree in Management Science with a focus on Information Technology from the Massachusetts Institute of Technology (MIT).

Josh Manion's latest articles

Customer experience

Inspiring a data-first culture through internal activism

At MarTech West, a case study offers advice on how to gain control over data, variable naming and the business logic for collection.

Josh Manion | Apr 16, 2019 at 8:00 am ET

Marketing operations (MOps)

What the GDPR means for your business

With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains.

Josh Manion | Apr 13, 2017 at 1:15 pm ET

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Marketing technology

The power of data ownership: Getting it right in 2017

Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.

Josh Manion | Dec 21, 2016 at 1:35 pm ET

Marketing technology

Does your marketing suffer from memory loss when customers switch devices?

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.

Josh Manion | Oct 27, 2016 at 2:00 pm ET

Performance marketing

Connecting the dots: How the customer data platform solves what ails marketers

How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.

Josh Manion | Sep 14, 2016 at 10:46 am ET

Customer experience

Marketers must learn hard lessons of mobile to succeed with IoT

As the Internet of Things gains traction, are marketers ready? Columnist Josh Manion takes a look at what we can learn from mobile and what marketers must do to prepare.

Josh Manion | Jul 14, 2016 at 11:30 am ET

Digital transformation

Convergence and the power of data in modern marketing

Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.

Josh Manion | May 11, 2016 at 11:12 am ET

Digital transformation

Is it time to “cut the cord” on traditional web analytics? 4 questions to ask

Should your organization go in-house with your web analytics? Columnist Josh Manion discusses four questions companies should ask before moving forward.

Josh Manion | Mar 16, 2016 at 12:16 pm ET

Marketing management

Data Security And Privacy: Marketing’s Top Conundrum In 2016

With stronger regulations looming, US marketers need to put data privacy front and center. Columnist Josh Manion explains how enterprise tag management can help you manage customer data.

Josh Manion | Jan 20, 2016 at 9:16 am ET

Performance marketing

Don’t Let Amazon Eat Your Lunch This Holiday Season

As consumers' shopping behaviors continue to evolve, Josh Manion reveals tips for using data to boost mobile app engagement and in-store revenue.

Josh Manion | Nov 25, 2015 at 10:29 am ET

Customer experience

Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season

It's not too late to optimize your mobile strategy for the 2015 holidays. Columnist Josh Manion outlines the questions you should be asking to help you improve mobile engagement.

Josh Manion | Oct 28, 2015 at 9:00 am ET

Marketing management

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry.

Josh Manion | Oct 2, 2015 at 10:45 am ET

Digital transformation

Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand.

Josh Manion | Sep 2, 2015 at 8:51 am ET

Performance marketing

Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

The company's holistic approach is paving the way in retail. But columnist Josh Manion believes Walmart and other brands need to take steps to deliver on the promise of the omni-channel experience.

Josh Manion | Aug 5, 2015 at 9:09 am ET

Performance marketing

Big Data Gets Bigger With The Apple Watch And The Internet Of Things

As wearables and the IoT produce new insights about customers, columnist Josh Manion takes a look at what it means for marketers and how to manage the data.

Josh Manion | Jun 3, 2015 at 10:39 am ET

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Customer experience

What Google’s Mobile-First Rules Mean For Your Marketing Strategy

Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.

Josh Manion | May 6, 2015 at 10:08 am ET

Performance marketing

Data Collection Of The Future: Going Beyond The Tag

As the FCC's new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing.

Josh Manion | Apr 8, 2015 at 10:20 am ET

Performance marketing

Facebook’s New Analytics For Apps: A Look Under The Hood

The social network's free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look.

Josh Manion | Apr 7, 2015 at 9:49 am ET