Why marketers must move from retention tactics to customer respect
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.
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Jay Mandel's latest articles
How to move beyond performative segmentation and embrace authenticity
Embrace values-driven segmentation and remain authentic in the face of social and political complexities.
The fading third place: A reflection on Starbucks and society
Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value.
Marketers must adapt to a changing world
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community.
Planting seeds and building trust in a world of overnight wins
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results.
How to build a B2B brand that delivers lasting value
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers.
Escaping the marketing circus: How empathy can realign brands, audiences and results
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach.
Martech’s moment of truth: Why product excellence beats slick sales pitches
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
Ethical marketing in the age of hidden fees and deceptive pricing
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections.
Adapting marketing strategies for post-pandemic reality: The need for authenticity
Learn how embracing authenticity and purpose in marketing can lead to more fulfilling careers and meaningful connections with customers.
3 steps to an authentic brand: Identity, intention and implementation
Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions.