Keys to successful marketing experimentation
Embracing failures when things don’t go as planned is critical for marketing innovation.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Jack Pace is a senior manager on 55's Expertise & Innovation Team in the U.S., with just under 10 years of experience in the marketing technology space. His focus is around web analytics with a wider lens of creating interconnected solutions to help businesses leverage their first-party data from various sources to derive insights for measurement and activation.
Embracing failures when things don’t go as planned is critical for marketing innovation.
Jack Pace | Apr 11, 2022 at 9:50 am ET