Contributor

George Aspland

About George Aspland

George Aspland is founder and President of eVision, providing digital marketing services to companies and organizations for over 14 years. eVision helps its clients grow their business by increasing targeted traffic to their web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business

George Aspland's latest articles

Customer experience

Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates

Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it's not.

George Aspland | Jan 29, 2016 at 10:02 am ET

Performance marketing

How Even Time-Challenged SMBs Can Upkeep Social Channels

Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve seen clients benefit from as little as two hours a month on social media. Such benefits include: Facilitating communication with clients, vendors, job seekers and customers Increasing organic visibility by getting more content out […]

George Aspland | Mar 31, 2014 at 9:00 am ET

Customer experience

How To Get Good Reviews & Testimonials That Drive Business

Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp can help attract more people to check you out and also improve conversions. In this article, I’ll outline the steps we go through for ourselves and clients to increase the number of testimonials […]

George Aspland | Aug 12, 2013 at 9:05 am ET