Marketing artificial intelligence (AI)
Why your company needs a brand LLM to thrive
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
Contributor
Frans Riemersma's latest articles
3 steps to increase your martech budget
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
Unlock the real value of genAI in martech
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
The best deployment model for martech genAI
Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.
3 elements of a customer technology strategy
Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions.
The impact of martech on company value
Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
The truth behind martech stack composability
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes.
14,106 martech tools reveal 3 trends you should master
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.