3 steps to align your stack with strategy
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results.
Contributor
Frans Riemersma's latest articles
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
Marketing artificial intelligence (AI)
What genAI means for your marketing skills
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
Marketing artificial intelligence (AI)
How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
Marketing artificial intelligence (AI)
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
Marketing artificial intelligence (AI)
Why your company needs a brand LLM to thrive
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
3 steps to increase your martech budget
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
Unlock the real value of genAI in martech
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
The best deployment model for martech genAI
Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.
3 elements of a customer technology strategy
Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions.
The impact of martech on company value
Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
The truth behind martech stack composability
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes.
14,106 martech tools reveal 3 trends you should master
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.