Derek Kan
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Derek Kan

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About Derek Kan

Derek Kan is the Director of Product Management at PulsePoint, where he is responsible for developing and implementing the company’s digital video initiatives. Derek’s passion and expertise in the digital space is built from more than six years of experience in building innovative products and services for publishers and brands.

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Customer experience
Performance marketing

Derek Kan's latest articles

Customer experience

Two Helpful Add-Ons For Measuring Video Campaign Success

Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant video viewers. But, marketers typically have both branding and direct response goals. Online video can achieve both – compelling viewers to lean-forward and engage. In today’s digital video landscape we […]

| Nov 13, 2012 at 11:45 am ET
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Customer experience

Online Video Ads Are On The Rise: How Do You Measure Success?

Ad spending on digital video is poised to grow from its current 2012 estimate of $3 billion to more than $8 billion by 2016, according to eMarketer. As we all know, advertising dollars move to where eyeballs shift, and if industry predictions are correct, an additional 30 million eyeballs will be moving to digital video, totaling 201 million viewers […]

| Sep 18, 2012 at 9:48 am ET

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