The service model evolving around CDPs
CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking beyond the vendor.
Contributor
Craig Schinn's latest articles
Marketing artificial intelligence (AI)
Where to deploy AI for maximum martech impact
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI.
Building a center of excellence for CDPs in 2024
Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams.
How to make AI-driven segments work in composable CDPs
Here are key considerations when starting or expanding AI usage in your composable CDP.
Composable CDPs: How do they differ from packaged solutions?
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.