Here’s why it is important to have a cohesive mobile customer experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
As senior vice president of experience at Hot Paper Lantern, Caleb Freeman is responsible for making sure interactive creative includes: best-in-class design, efficient technology, the voice of the customer, brand continuity, and is driven by insightful user data. In addition to helping lead projects and accounts, Caleb serves the agency by identifying new approaches, processes and methodologies in how HPL produces creative solutions aligned to business outcomes and project goals. With extensive experience in crafting user-centric solutions, Caleb has lead projects and initiatives for a wide variety of companies, ranging from tech startups to Fortune 500s. Caleb’s experience and past projects span across B2B and B2C brands, including Facebook, Nestlé, AIG, MINI, EY, Bristol-Myers Squibb and Avon.
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Caleb Freeman | Apr 8, 2019 at 2:19 pm ET