Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
As the VP of Partnerships, Bruce is securing relationships with high-level marketers to use VuePlanner to plan highly targeted YouTube advertising campaigns. Bruce is a 20-year digital media veteran and has held sales leadership positions at companies including Sonobi, Lotame, Fandango and The Weather Channel. Specializing in hiring teams, leading go-to-market strategy, opening doors and breaking new business, Bruce has a diverse background that includes TV, desktop, mobile and programmatic ad sales, as well marketing-technology SaaS platform sales including data management, video ad serving, and both SSP’s and DSP’s. Bruce holds a BS in Business Administration-Finance from Boston University and resides in New Jersey with his wife and two sons. When Bruce isn’t working or spending time with his family, you can find him on a baseball field, a golf course, a running path or a beach.
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
Bruce Budkofsky | Dec 21, 2018 at 8:05 am ET