Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
As the VP of Partnerships, Bruce is securing relationships with high-level marketers to use VuePlanner to plan highly targeted YouTube advertising campaigns. Bruce is a 20-year digital media veteran and has held sales leadership positions at companies including Sonobi, Lotame, Fandango and The Weather Channel. Specializing in hiring teams, leading go-to-market strategy, opening doors and breaking new business, Bruce has a diverse background that includes TV, desktop, mobile and programmatic ad sales, as well marketing-technology SaaS platform sales including data management, video ad serving, and both SSP’s and DSP’s. Bruce holds a BS in Business Administration-Finance from Boston University and resides in New Jersey with his wife and two sons. When Bruce isn’t working or spending time with his family, you can find him on a baseball field, a golf course, a running path or a beach.
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
Bruce Budkofsky | Dec 21, 2018 at 8:05 am ET