iOS 18.2’s email ramifications: What we know so far
How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.
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Brian McKenna's latest articles
7 creative email automations for non-ecommerce brands
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
iOS 18: Brace yourself for the new Apple Mail inbox
Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs.
Subscriber acquisition best practices following Gmail’s spam update
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective.
4 ways to increase email engagement with your current ESP
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.
How to produce brand-approved email designs on time and on budget
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.
Gmail spam updates are here: What now?
Gmail is cracking down on bulk emailers who send over 5,000 emails per day. Learn what's changing and how to avoid the spam folder.
3 ways email marketers should actually use AI
Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
How to prepare for the GPT age in CRM and email
Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers
How to send more emails and grow your subscriber list
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.