Location-based marketing: What works and what doesn’t in a campaign
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.
Contributor
Brian Handly's latest articles
3 key components of mobile audience marketing
The most successful companies use location-based analytics to inform their sales pitches and presentations before the campaign even begins.
Getting back to basics with location-based marketing
Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand.
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
The challenge and promise of ‘digital everything’ attribution
Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.
Where will Facebook’s growth come from? Instagram
Contributor Brian Handly shares research that reveals the surprising sophistication SMBs are employing in their advertising on Instagram.
Customer acquisition on social media — with your own data
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns
Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three campaigns and their results.
Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths.
Reframe your thinking about the beacon opportunity
Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we're seeing accelerating deployments of them for a reason.