Contributor

Bobby Lyons

About Bobby Lyons

Bob Lyons is a seasoned technology and marketing expert with 25 years in technology and 20 years online marketing experience with a focus in SEO. Bob currently oversees the SEO program for Walgreens, but has successfully implemented programs for all business sizes.

Bobby Lyons's latest articles

Customer experience

The upcoming mobile app Monday: Be prepared

Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

Bobby Lyons | Dec 21, 2017 at 3:12 pm ET

Performance marketing

Maximizing the potential and value of your SEO team

Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.

Bobby Lyons | Sep 12, 2017 at 4:18 pm ET

Performance marketing

Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from 'SEO content' and start thinking about content that meets users' needs throughout the buyer journey.

Bobby Lyons | Jul 24, 2017 at 2:45 pm ET

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Performance marketing

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation online.

Bobby Lyons | Jun 19, 2017 at 5:45 pm ET