Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Q2 2012 Revenues Flat Yahoo announced second quarter earnings today, where revenues remained flat, as did their display ads and search ads. Quarterly revenue was just about the same with […]
Yahoo announced second quarter earnings today, where revenues remained flat, as did their display ads and search ads. Quarterly revenue was just about the same, with Q2 2012 revenue at $1,076M and Q2 2012 revenue at $1,081M. Income from operations was down 71% from Q2 2011 of $191M to Q2 2012 of $55M. The highlights […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Start Rotating Ads On Static Pages Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook […]
A few weeks ago, Google’s CEO Larry Page lost his voice and had to take off from public speaking appearances and many internal Google meetings. Reuters is reporting that Larry Page is slowly making his return back to Google after his mysterious voice issue is healing. Executive Chairman Eric Schmidt told Reuters Larry Page is […]
Ronald Ho, Product Manager for Google+, announced on his Google+ page that you can now transfer your Google+ circles and connections to another account. Yes, there is now a Google migration tool for Google+ connections. I personally went through this process a few days ago, as an early beta user. My
The Wall Street Journal reports Google and the Federal Trade Commission (FTC) is expected to announce the terms of ‘Cookiegate’ fine. This fine is due to Google bypassing the default privacy settings in Apple’s Safari web browser. The Wall Street Journal says they expect the fine to be the “largest penalty ever levied on a […]
AllThingsD is reporting Yahoo has reached a deal with Facebook to drop the patent infringement lawsuit in exchange for expanding their ad and content deal. Kara Swisher, who typically has the inside word on these topics, said the deal was approved this morning by Yahoo’s directors on a telephone meeting. Kara said Yahoo and Facebook […]
As expected, Google launched Chrome for iOS and it is now available for free download in the Apple App Store. The app currently has 3,615 ratings with an average rating of four and a half stars. Not only is it available and have that many positive ratings, it is the top free app in the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Users Spend 12 Minutes Per Day ‘In The Stream’ With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the […]
Today at Google I/O attendees of the event are able to preorder the Google Glass for early developer access. They should receive these preorders by early 2013 and it will cost them $1,500 per pair. This version is reportedly not the consumer version, nor is the pricing necessarily what you’d expect consumers to pay. They […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Your CEO Doesn’t Care About Content Marketing It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Social And Mobile Bring Truly Personal Computing It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Getting Rid Of “Credits,” Adding Subscription Payments Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Implements “Tailored Trends” To Increase Trend Relevancy Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant […]
Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings When’s the best time to post to social media platforms to ensure your content is most seen? […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Email Marketers Better Prepare For Mobile Opens, New Study FindsThe majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. […]
The Dilbert Cartoon for today features Google Glasses. It mocks how people who know each other can now learn a bit too much about each other, ultimately ruining relationships and friendships. It doesn’t only blame Google Glasses, Twitter is blamed also. Woman: Those must be the Google Glasses that give you information about your environment […]
Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against […]
Apple has announced its second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and only $2.89 billion in profit. Apple in Q2 2011 earned revenue […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Samsung Flexes Marketing Muscle For Android Phone, Beating Apple In TV Ad Effectiveness Though Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung […]
Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast, accurate, and affordable” manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Real Is Social Media Fatigue? Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why We Are On Tumblr We recently launched our Marketing Land and Search Engine Land accounts on Tumblr. It’s been quietly in the process for less than a month, familiarizing ourselves […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: American Tablet Owners Buy Entertainment; Europeans Buy News Getting a nice, shiny new iPad tomorrow? If you buy content to consume on it, chances are it will be music, books or […]
AllThingsD first reported that Kevin Rose, the founder of Digg, will be joining Google this Monday. This comes a day after Kevin’s app company, Milk, Inc. shut down their only app, Oink. The report says that Google will not acquire the company but likely take on some of the employees from the company. TechCrunch adds […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Hangouts Builds Feature Set With Google Docs Integration The star feature of Google+, Google Hangouts, is now integrating fully with Google’s online suite of document, presentation and spreadsheet editing software, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Google +1 Button Gets A Google+ Themed MakeoverToday Google announced a new-look Google +1 button that matches the new Google+ theme. Traditionally the +1 button was a white box with […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Effective B2B Link Building – Webcast Next Week Features Debra Mastaler Search Marketing Now will host a webcast next Wednesday, March 14 at 1 PMEST. “Effective B2B Link Building” will feature […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Ads: The Message Is In The MediaMarshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even […]
Google has released a new video of a behind the scenes of the Google Doodle team as a way to promote the 5th annual Google 4 Doodle competition. The video takes you through how Google doodles are created and gives some inspiration for competitors on how they can make their Google Doodle. Here is the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google #2, Facebook #38 In Global “Brand Desire” Study Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement While you still may be arguing about last night’s best ad, a handful of sites have compiled their […]
Strata reports on where advertising agencies plan on spending their money within the social media space. The breakdown probably comes as no surprise, with 89% of agencies saying they are planning on spending ad dollars with Facebook, while only 39% plan on using Twitter, and 18% plan on using Google+. YouTube beat out Google+ with […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy Among the many miraculous things Tim Tebow has done, we can now add this: a record for the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Dueling Mobile User Numbers: Android vs. Apple vs. Facebook In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Email Marketing In 2012: How To Stay Ahead Of The Pack Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: All Visitors Aren’t Alike, So Why Target Them That Way? Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some […]
Over the holiday break, Google did some serious traditional TV advertising to help promote Google+. CNet said this showed how desperate Google is to get people onto their social network – that they would go this far to promote the social networking site. As Steven Levy writes, despite Google using traditional advertising means, they still […]